A crop circle mysteriously appeared in Glendale, Arizona, half a mile from where the Super Bowl will take place at the University of Phoenix Stadium. The giant icon bears a familiar beverage giant's logo and spans 120 yards, which happens to be the size of a professional football field. Is this the product of football-loving extra-terrestrials? Nope, just part of Pepsi's marketing push for the big game, created out of Mekanism.
The advertiser, which is sponsoring the Halftime Show, promises an "out-of-this-world" performance from Katy Perry and created the circle as part of its ad efforts. The campaign also includes this sci-fi themed teaser spot about "strange things are happening in the desert," which hints at how Pepsi will introduce the pop star before her performance.
"Crop Circle" was created with footage we (Digital Preserve and Matt Moore) originally shot for Mekanism and Pepsi to use in their social media campaign during Super Bowl XXX. While there is no mention of Digital Preserve or Matt Moore in their credits or case studies, thats quite alright with us since their check cleared with no problem. Either way we know who has all the footage!!!
Pendergast, An Arizona Legacy
Pendergast: An Arizona Legacy, was the highlight video created for the Maricopa Integrated Health Systems, thirteenth annual Copa Ball, a fundraising event. The Pendergast Family have made significant contributions to the valley of the sun. For four generation's, the Pendergast family have looked at the needs of our community and made great effort to invest in our collective future. From their early years settling the west valley as farmers and securing a livelihood for the Roosevelt Dam, to helping build and maintain the Pendergast schools today in the Glendale area, the Pendergast are truly remarkable.
Creative Courage, Cindi Coon
Cyndi Coon co-creates rule-breaking ideas as Chief Experience Producer Laboratory5 Inc. She basically kicks ass!