Urban Plough, Mekanism, Pepsi

Two weeks before Super Bowl XLIX, local Arizona artist Matthew Moore approached us to help document the process and and creation of creating a Pepsi Logo in a field of rye grass and deliver daily footage to Mekanism, a NY ad agency working for Pepsi. The final design was roughly the diameter of a football field (360') and carved into completion mostly using weed eaters. Most of the footage we handed off to the the client we saw little of so we decided to script our own story and create something new. While this was not part of the campaign, we still think its pretty cool.